Jared Magouirk

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Aaron Pfeffer
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Hi everyone. Welcome to 30 minutes with Spyglass lending. Of course as usual, we got an awesome guest today, Jared McGurk, Director of Business Development at SC retail. How you doing? Jared? Welcome to the show. By the way before we introduce him and bring him on, I just want to say a little bit about him. He is a ragin Cajun by way of Louisiana, of course, but he lives in Los Angeles. Now we're gonna hear his story, how he made it all the way out here, what he's doing now. And of course, he became a homeowner just a few years ago, and this being a show about real estate. Well, partly a show about real estate. We're, we're going to touch on that for sure. But let's welcome Jared to the show. Jared, thank you for joining us.

Thanks for having me, Aaron. Yeah. It's been fun to be here. I'm excited and looking forward to the conversation.

Absolutely. So let's start with this. Like we said, You are from Louisiana. And like everybody down there, or at least everyone I've ever spoken to. Massive LSU fan right. You were there and actually graduated from LSU.

Yeah, you introduced me as a raging cage. And I won't hold that against you. But that by the

way, that's that's a different school altogether, isn't it?

I'll take the Cajun nomenclature, but it will drop off the region fart. No, I'm a tiger bleed purple and gold all through all the way through. I was there through to national championships. 2000 to 2005. So it's an incredible time to be a tiger.

My sincerest apologies. Absolutely. Go Tigers. This is all just about me thinking that sounded good. Those two words together. What do I know about Louisiana? Right. I'm a New Yorker myself out here. So I appreciate you still smiling through this. But okay, so you were there for both national championships?

Yeah, quite a time. So we had one with Nick Saban. And we had one with Les Miles. And so

So actually, the devil was there at the time, one in the national championship. Now he's elsewhere, would you take him back?

He sharpened his horns at LSU. That's where he learned all his tricks. First that man, you know, but you know if he needs to, if he wants to come back over to Tiger town and buy you country, I'll be the first one to pack his bags for him and ask him where he needs to how he wants them stacked in the trunk Mr. Save. So

it's a lot of other Tigers probably feel the same way like hate that guy. But if he's coming back, the red carpet, it's all yours bath.

You know, Kelly's got a chance. So he I think he gets about half a season to determine whether the fans are gonna keep him or two awesome.

Sounds about right. And when did you graduate

graduate at the very beginning of 2005 and then moved out to LA in February of 2005.

Oh, wow. So immediately after, I mean, what prompted you to come out here? Yeah, I

came out here and visited as a junior, a group of friends of mine all girls were doing internships out here in various different industries. And they were all super intelligent, outgoing, beautiful women. And so at the end of their internships out in LA, they invited a few guy friends and I had to come out and visit with them stay for a few weeks. So we came out here and got to experience a really unique part of LA with within their three months here. They had met every actor and director and producer and business owners. So we were party in like, way we were born and raised here. It was a quite an experience. But between the weather and the ocean, and just everything new and exciting. I knew I had to come back out here is first chance I got

that's crazy. So junior year, you fell in love maybe more than a few times, and said, hey, you know, as soon as I graduate, this is my place.

Absolutely. I was lucky enough to get recruited by an industrial technology company that was focused on developing computers and robots and sensors to help automation as a Japanese company. So learned a lot very regimented and strict in terms of process, but they were also very accommodating in terms of getting talented college graduates out into the to the workforce. So they moved me out to Long Beach after a series of tests and interviews, and put me up in a hotel for about six months until I kind of found my way. Our main office was in Long Beach, but I got on a plane every Monday and flew to Arizona every Wednesday and flew to New Mexico every Thursday and flew to Vegas. And then right back to it on Fridays. It was quite a lifestyle. But hey, I was living in Long Beach. Living lobby. And by the way, I

mean, just just the thought of it like the energy of youth, right, like early 20s. Right out of college, you could do that not even a thought or care in the world chair, throw me on a plane put me in another state. Why not? I'll come right back to the office. Did

he get so much to move? Young Hungry? Of course. Absolutely. And

how long did that all last?

So I did that for about a year and a half. I met all the goals that they had put in front of me but there were some processes in terms of like, the number of years you had to be there before you move up to a manager. So I felt like I'd kind of hit one of the early ceilings preliminary release. So I put myself out in the market and actually got picked up by a pharmaceutical company. It was a combination of Takeda labs and Abbott Labs, they joined together to do a cancer drug called Lupron depo. And I got recruited by some fantastic people over there and learned how to go from more of the route sales to more the relationship sales. And they quickly moved me into the Kaiser Permanente role. So I was the sole Leuprolide depo, cancer drug account manager for all the Kaiser Permanente in Los Angeles, which was amazing, I got to meet some of the most intelligent doctors that are pushing the envelope on things and focusing on patient care. And it was just amazing. That a lot of free time on my hands. Doctors don't have that much time. So you take it when you can get it. But in the meantime, I've kind of picked up a few hobbies and like martial arts and boy, Thai and jujitsu. And that started consuming a lot of my time where I started competing amateur and getting more and more into it.

Oh, that's unbelievable. So while you were a pharmaceutical rep, you're out there, you know, walking into hospitals, Kaiser Permanente, specifically up and down the Southland here. You're also on the side when you've got the free time picking up martial arts is everything. And these

doctors loved it, man, because you know, these guys tried to come in there and talk golf with them and kind of bores them. And so

they got enough of that from every other rep in town, right?

It was fun. I was sitting on surgeries doing preceptorships watching radical hysterectomy, ease and prostatectomies and sitting there, realizing how wonderful they are and having them show me firsthand what they're able to do. And then these guys would come on their free time and watch some of my amateur fights and just participate in my journey into martial art. So it was fantastic. We were all just sharing our experiences together and it drove me to kind of walk away from that the lucrative easygoing pharmaceutical life and becoming a jet full time gym manager, part time coach, part time athlete fighter and doing that. Man. I was actively competing an amateur fights for about three and a half, four years and your manager for about three years. And then oh, wow, hold on, get away from it. So let's put

the pause back and pause button here. So salesmen on the road out there getting it done, all of a sudden you realize, hey, a lot more fun. In the martial arts world in the sports world. You were saying you became a gym manager. And then ultimately, you were competing yourself. You were on the amateur circuit doing what

Thai amateur jujitsu and then amateur mixed martial arts in the cage. Actually my first sanctioned amateur fight was on Hollywood Boulevard for Thai New Year whenever they shut down Hollywood Boulevard have the outdoor ring setup.

Okay. Didn't know anything but glad to know that it is in when is Thai New Year because I'd like to be there next time it is

to have to look that up. I know it's in the springtime. It might be coming up soon. Maybe it's around. We're here. It's April. Yeah. Martial arts was such a journey took me to Thailand. My best friend and I stayed in a fight camp for two weeks and just live the Thai way. No hot water, no electricity, just train, train, eat and it's just incredible. It's changed a lot about my life where I live with the purpose. You know, everything is about getting better and learning.

Oh, this is unbelievable. I mean, I'm getting like visions of Bloodsport in my head, but I assume it's probably a bit more than that. But But to your point like this is now becoming a credo for your way of life. Yeah.

Yeah, it's something that just affects everything the way you treat people and the way you communicate with people and the way you learn from every situation that you're in and take perspectives. That is fascinating, but man full of injuries. And yeah, I don't I don't deal with injuries the best I start to feel sorry for myself, and I wonder if I'm ever gonna walk again and how I'm gonna run with my eggs.

Seriously, the injuries like kept Yeah, I mean, literally, no incapacity,

second time blowing up my crucial ligaments. I had to kind of take a step away and so I was invited back to come coach a number of years later and that just opened up a whole new experience where it's not about you anymore. It's about everyone else and I coach for five years all the stand up so all the striking and Muay Thai and MMA striking at the 10th planet jujitsu gym, one of any Bravo's gyms and, and it was amazing. We took over for five years, we took roughly about 30 people who had never trained in martial arts or very little martial arts experience to actually competing in a ring or in a cage in front of an audience. Yeah, one of my very first students just finished his last amateur fight and he's going pro soon, which is amazing to experience he was 16 or 17 when I met him. Now he's a full fledge man and In the workforce and educated and coaching and competing at a high level, so it's just, yeah, the martial arts journey once you get on it and stick with it, it's crazy how many branches it grows and people you meet through it?

Well, I mean, that is unbelievable and incredible. And first of all, congratulations to you for this particular student making it but what does it look like in the world of martial arts? To go from amateur to pro? I mean, obviously, in the world of boxing, kind of get a vision of what that looks like. But how about in what in martial arts world?

Yeah, I only have an amateur perspective. But Brynn is far as anyone I've ever seen. And further than, I mean, just the self belief and in his own abilities and confidence that he's the best in the world is what took him as far as he was, but his path was Rocky, you know, it's the immature is where you kind of have to learn and unfortunately, you know, you it's just a mixed bag of how those go. And then when you get into the pro world, every fight counts, and it's all about being noticed. But he was lucky enough to have some very exciting fights. So he made it into the UFC. He got started a little later same as I did we both started our martial arts journey in our mid 20s. versus you know, these kids now but anyway, yeah, he made it to I think be a number seven in the world for his weight class. His name is Alan Joe ban shout out to Alan Joe ban. They're just here last year. Yeah, but you know, there's there's money to be made in the professional mixed martial arts world, which he's proven through exciting fights and, and showing his heart and courage. But he's also been able to leverage that into a lot of modeling and advertising careers. And now he's a talking head on ESPN doing fight animal.

There's lots of different you have a big part of his journey. So that's amazing. We were roommates

for probably 12 years, all throughout our la experiences, which was a fun time.

Unbelievable. So okay, so So pieced this together for me. So after the coaching after you've done all this after that part of the world, I mean, now as I, as I mentioned, introduced you the Director of Business Development for a company you said SC retail, I mean, how, what's the journey there? How'd you find your way back into the world of business? Yeah, so

I had a girlfriend at the time and wanted to get married. And so wanted to take things a little bit more serious and ended up joining a wonderful, wonderful family owned agency called Midnight Oil. That had been around for quite a while. But the owners, which are three brothers decided to kind of take it on a much more radical path and, and they hired me as their first business development hire. And over eight years, we took it from like a $40 million, very small print company with an agency side focus to a full fledged entertainment based agency, doing 360 campaigns and doing about 75 80 million a year. And so we got the attention of some private equity folks. And they scooped us up and had the idea of applying our magic to the grocery and convenience world. And so they they chose me to be one of the executives to kind of lead that the new organization into the future, which was called the Imagine Group. So for three years, we worked on kind of completing a full supply chain from Creative all the way through all the different Retail TouchPoints. But when COVID hit that private equity money was was not the best part of the pot to be in. You know, it's nice to avoid taxes with your money in the Cayman Islands. But when government's handing out lots of benefits, you're the last one on the list.

Now, we're about to hear something happening in 2020, didn't it?

Yeah, so yeah, they cut, shoot almost 40% of their workforce, their revenue forecast went from, you know, half a million or so to a quarter of I mean, half a billion to a quarter of a billion and within two weeks. So it was a it was 12 long years of lie a lot of experiences, especially going through the whole private equity and rebranding a massive Corporation and developing business strategies and marketing strategies for that. So it was a very educational time. But you know, I'd always done right, but my clients, always put them first always was honest and truthful and had integrity and never really asked for any favors back because I was always employed. But the minute I was out on the market, all that good karma just came right back and had lots of people vouching for me offering to you know, set up interviews and positions. And so luckily, I was able to leverage it into another small family owned business, which is, I think the right fit for me and they are just wonderful people with us very open mind. And it's allowed me to focus instead of trying to take over the world and counting the 10th of every cent. It's more about making people happy and just being the best at what you can be and and so I've been here about a year and a half now. It's a great fit. We're doing great business, we're doubling our revenue from were last year. And so it's exciting times I work fully remote now, which is a little bit odd for me, I still travel quite a bit, but I'm still getting used to also pletely locked down to Los Angeles anymore, which opens up a lot of conversations and thoughts.

Yeah, I mean, look, that's, that's amazing. But like you said, I mean, a year and a half of the company you're very happy with. And you put yourself out there after all of this happened and got picked up pretty well. So hey, good on you for so many good years of doing great business. And then it obviously paid you back and you landed at a wonderful place. It sounds like let's hear a little bit more about it. What exactly are you doing?

Yeah, it couldn't have been better. The 10 years spin and entertainment technology, servicing those clients, developing campaigns and activations around that was always fun and exciting and fast paced. But whenever the private equity group had to supply our skills to the grocery convenience, verticals, at first, there was a lot to learn, because those just have such a rich history and depth and also a club of people who've been part of that industry for a long time. So you got to develop some credibility there as well. But it couldn't have been better because I got three years to learn about those industries. And then when COVID hit, it was a strike of good luck, because grocery and convenience became essential supply chains. And so they became a vital importance with a lot of money to spend, and became places where in their time and continue to spend a lot of their time. And so we've, through se retail, and through my clients at some very influential and successful convenience chain, we've been able to implement very high level designs and new prototypes and 2.0 thoughts that are going into the customer experience at a convenience level, really trying to bring it up a level but also communicate in a way that's very simple to understand, and including just past the purchase and traffic flow, but also spending a lot of money. These guys are spending money to create an environment that's clean and comfortable and up to date and modern. And so we're lucky enough to be involved in the entire process. SC retail has a very creative creative department where we conceptualize what can be inside these customer experiences inside these destinations. And then we get those conceptual ideas through the process at 711. And have their designers and creative directors come in and tweak those to where we can get a high level playbook that we can then create tiers and application levels based on investments or based on budgets, but we'll touch everything from new stores and remodels to revolutions to two point O's. Just across the gambit. So yeah, se retail between our team there will design produce, manufacture and install roughly between three to 400. Convenience locations alone this year, aside from our grocery clients.

That is tremendous. And I think even more impressive was that you did all of that in about four minutes. I don't think you were reading off anything I want anybody watching this or listening to this no teleprompter that was all off top ahead. Just I mean, clearly you love your job. You think about this stuff, and you're excited to watch it grow. What else man? You know, like, that's pretty cool stuff. But I think when we when we first spoke even before coming on the show, what sounded really cool is you opened a little camp through COVID. Right, let's hear that as well, a little side project after the layoff the first time now before you got this job, I think you had a little side project that turned to something pretty big.

Another COVID side effect, you know, there's two sides to every coin and you always got to look and see where with conflict comes resolution and with with massive. I don't know. There's always an opportunity out there. And if you look to find where you can bring joy and good and happiness to people, you end up find yourself happy. Taken off the coaching that I've enjoyed so much. I've gathered lots of physical fitness equipment over the years, and my daughter has been the recipient of a lot of AV equipment since she was born. So I have to give a shout out to Alessandra so she's been wrestling since she was four and doing gymnastics, she was two and a half and she's landed now on gymnastics to arrive. So we do a lot of weight training and balance training to help her just excel at the things that she wants to be good at. And so what we did during COVID was we took our indoor kind of mosh pit of recreational devices and we maybe added to it with some of the COVID money and we took it outdoors and so when when COVID when there were no sports and no socialization and no indoor school and no in person activities at all. And everyone was in need of an outlet. We developed about an eight to 10 course obstacle ninja camp that could live outdoors in the park here in our neighborhood park. All the obstacles were socially distance. And we ended up having about 32 kids in the neighborhood. And then the Colfax school district participate from ages four all the way up to about 11 or 12. And we had obstacles from Olympic rings and rope climbing and jump roping. And, of course, and boy tie bags and punching bags and slack, saying,

Let me get this straight your daughter who is a big athlete herself, and she needed an outlet, you took it out from the indoors, you brought it outdoors. And this was really just started for her. It was kind of like an obstacle course that you did just for her initially. And then what I mean people in the neighborhood started seeing what you're doing and say, hey, I want in was that kind of how it went?

Yeah, I've always had people tell me any time I'd set it up at the park for her or friends, you should really think about taking this to another level. Because it's things that are difficult that you don't just master the first time, which makes them fun, because you're getting better at them. But it also there's a lot of things that you're that you're learning through that process, like you just don't get things that first try, you have to fall down, you have to get back up, you have to and every time you try, you get a little bit better. And I think that's a lot of the lessons that you know, that kids need to learn and then are aren't always taught around sports, because none of these activities are actually focused on getting better at a sport, they're just focused on being a better athlete or being a better human being, or, or just the core purpose of just enjoying our own bodies, our own bodies have so much talent and are able to learn so much technique through through just the primal movements that we're capable of doing. But tapping into that versus sitting in a chair or you know, doing things that aren't normal for us and getting outdoors and practicing things that require ballots and strings, but not overdoing it is just invaluable. And then you can be successful in the sport, or just success making yourself physically happy later on in life. But it was tremendous. People started seeing us in the park and split up doing little flyer passed it out. And yeah, it was like a pair of good dropping kids off. And

it's like, you know, Electric Boogaloo, like part three, that kind of thing. What was that called break. A bunch of ragtag kids coming to the park making it happen. And all of a sudden, this 30 of us were taken over, you know, we've got to

see in their progress, how much they were able to improve and grow and then see the confidence in themselves after they were able to accomplish things that were just absolutely seemed ridiculous at first, but

roots, you were the right guy. Did you need permits for this? I mean, ultimately, when this got big, I mean, it might have attracted obviously, all these kids, somebody's looking around at you. And it's like, Hey, if you're running something like this, what, quote unquote, a ninja camp, right? And you've got all of these, you know, attendees and all of that. And it sounded like maybe you made a couple of bucks off. Did you have to go get permitting for did you have to turn it in this

valley village park here? Yeah, they have another guy in the park that runs a soccer program. And our parks here, at least in this zone are free to use as long as there's certain restrictions that you have to abide by. considerations you have to take and we had a we basically lifted the Sky Zone liability agreement. So I was I was safe that way. But because that thing is rock solid. If you ever need a liability agreement, go ahead and pull sky zones.

That was a great, great move by you. But I was like, what's the insurance on this? You got 30 What happens?

I was participating in some Reiki therapy. And the therapist had told me something that was really powerful. And it it really sat with me you talked about like, you know, feel good movie, but the emotional impact can will take fully and what was the emotional impact that it had on the families that she told me throughout the neighborhood. At a time when there was nothing to discuss over the dinner table. The big camp became a topic of discussion around the neighborhood. Or when parents had no tools to motivate their kids to take a shower or to do their homework. They then had ninja camp to say well, you can't go ninja camp today if you don't do your homework or You better finish your homework if you want to go to ninja camp. So it became a tool for parents to use. But it also became a dinner Dinner Table discussion point for people to talk about when they didn't have a lot to talk about. So it was just an amazing we met lots of friends and now I got to be exposed to a lot of kids colefax of different age groups that she wouldn't have met so it was just a wonderful experience all around. I've had a lot to request to bring it back this summer. So we'll see if

I'm going to assume everybody's going to be knocking on your door right Where's ninja camp? You know, what do you think it'd be any any chance?

I'd love to do maybe like a once a month on a Sunday. You know like a good for five hours just set up at the park and kind of let people tumble in and out of it. But it was physically a lot. I had two hernias that I was dealing with while I was running the ninja camp, which I wasn't able to get repaired because of COVID. So I just had to muscle through it. So imagine be easier this time, in retrospect, given the physical health. But no, I'd love to do it again. We'll just see I haven't made any commitments. I don't want to make any commitments on here. Hope people hold me responsible.

Well, and just to kind of circle back around, but you've landed here in Valley village, right? I mean, you've you said you became a homeowner, I think in 19 When we first spoke, is that right? But probably I mean, I probably bouncing all around Los Angeles, like a lot of us and then landed in Valley village.

Absolutely property. Long Beach to Burbank to Hollywood. We lived on Melrose and Hollywood Boulevard and Oh, sure. Yeah, once we had our daughter, we've quickly follow the path to the to the valley to the valley. So yeah, we were very lucky. We found ourselves in a unique situation. My My wife, she toured every public school in LA County that she was considering and she fell in love with Colfax, charter, and, and the neighborhood and so we did everything we could to try to get something we could afford in the area after 10 years of scrounging and saving and, you know, hide money in every nook and cranny you can. But we couldn't find anything we could afford. So luckily we found a condo that we can rent to at least get our daughter enrolled in the Colfax so that was priority number one. Bye. Bye twist of fate. Yeah, the people that were renting the condo from a year into renting, they decided to put it on the market. And so they gave us first right to buy. So we actually bought it under the asking price. Which you know, in in this market is unheard of even to get something I mean, that's

good luck. Anyone doing that today? I mean, even back when you were doing it seemed like a tall order. But you got it done,

as well. Yeah. So yeah, November 2019 535, for about a 12 172 square foot condo right in Valley village in the Colfax school district. And now, you know, two and a half years later, it's upwards of 700,000 on Zillow, and other places and comparative condos that have sold in our in our, in our building. So imagine what the cash offer on top of that, who knows what kind of appreciation that is?

Yeah, but you're not looking to leave anytime soon already. It sounds like you've really found your home and community.

I don't know we'll see. So we've committed to getting Ali through Colfax because we think that that's the best place for her now. But in terms of next steps, the sky's the limit. We don't know. You know, the state of California makes you worry a little bit I've had to put out a homeless fire over the past two weeks I had to run run off to That's it starting to get closer and closer and closer. We've had more car break ins and so you know, we the neighborhood that we usually walk in and walk around is still safe, but we can't leave the neighborhood on our bikes because we have to go through underpasses which are, you know, just unsafe zones right now. So it's, it makes you really think and BMO for the first time in my employment professional career. Not being tied anywhere really allows me to kind of have some space and think about what's possible. So I don't know my clients would love me to move to Dallas closer to them. They're in Atlanta and Dallas, so they would love it if we were closer to them. So that's always Texas is always on the on the outskirts of the mind. It's just a tracking place.

You can about conversations around the dinner table. It sounds like you're heading in this direction, and you already have the accent for it. I mean, you fit right back in somewhere down south obviously.

The only other option is the beach, we've had some friends moved to San Clemente and their lifestyle just revolves around the beach, their kids, their family, just everything is just beach lifestyle beach activities. And the I'm the ocean person. That's why I moved here. So if I can figure out how to get closer to the ocean, I think that might be the one thing that might keep me here but if I can't figure out how to get closer to the ocean, we might look at other options.

I think that Dallas is the furthest thing from I mean, that's just yeah Austin lake in that area,

but I don't know if Dallas would be the right fit

a lot of California is heading that direction and unfortunately to your point we've all had to have these conversations you know, I mean sure the equity in the price in the homes have skyrocket and everybody may still feel that affinity for Los Angeles or all the great things but to your point you know, especially out here in the valley there there's times when the safety comes becomes a concern you know, it comes into question no doubt about it. It's not quite what it used to be. But hopefully you know, as time goes on, it will get back to where it needs to be. You know, so we can do the

game is alive and it's yeah, the game has always explained and LA is very differing from the game, the real estate game in like Louisiana, where I'm born and raised where you know, the price of houses changes very little, I think the price the house that I was born and raised in is maybe five or $10,000 more than it was, you know, 1215 20 years ago, you know, it's pretty relative. And that's why you buy a house and you pay it off, and you live there forever. It's very different mindset out here. But the game that I've leased the way I've explained it, you know, you try to get a house you stay in at five to seven years. Hopefully by that time, it will have almost doubled. So you take your winnings, you apply that on a down payment of your next home, so you keep your mortgage the same as the previous one. So every five to seven years, you potentially can double your square footage, but always keeping your mortgage at the same amount as the original mortgage. If you're

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